Bakingo crosses Rs 200 Cr revenue in FY24 with marginal losses

Online bakery brand Bakingo recorded a 43% year-on-year growth during the last fiscal year ending March 2024. However, in pursuit of expansion, the losses for the Gurugram-based company increased marginally in the same period.

Bakingo’s revenue from operations grew by 43% to Rs 208.7 crore in FY24, compared to Rs 145.7 crore in FY23, its consolidated financial statements sourced from the Registrar of Companies (RoC) show.

Founded by Himanshu Chawla, Shrey Sehgal, and Suman Patra, Bakingo offers a variety of cakes and desserts, including its signature Cheesecake, Gourmet Cakes, Jar Cakes, and over 100 SKUs. The sale of these products was the only source of revenue for Bakingo.

For the bakery firm, the cost of product procurement accounted for 42.2% of its overall expenditure. To the tune of scale, this cost increased 43% to Rs 90 crore in FY24. Its employee benefit grew by 40% to Rs 31.6 crore, while advertising expenses rose by 38% to Rs 27.7 crore. Platform commission fees also saw a jump of 65% to Rs 26.2 crore. Overall, Bakingo’s total expenses rose by 46% to Rs 213.8 crore in FY24 from Rs 146.3 crore in FY23. 

The surge in employee benefits, advertising, and procurement costs outpaced the revenue growth which resulted in its losses to increase to Rs 5.3 crore in FY24. Its ROCE and EBITDA margin stood at -6.05% and -0.98% respectively. Bakingo’s expense-to-revenue ratio was recorded at Rs 1.02 with total current assets of Rs 96.5 crore during FY24.

Bakingo has raised $16 million (Rs 130 crore)to date which was its maiden round led by Faering Capital last year at a valuation of Rs 571 crore. According to Fintrackr’s estimates, its enterprise value to revenue multiple stood at 2.7X.

The growth in the last year seems to be an outcome of being able to optimise operations to a higher level.  In a discretionary category with very high competition, we believe Bakingo still has work to do on the brand, quality perception and distribution to keep growing. For now, it seems to be simply a branded offering for those looking to buy from one, rather than the neighborhood shop or bakery. Signature offerings, better word of mouth, and perhaps even packaging are all gaps that need work.