OYO completes acquisition of G6 Hospitality

Global travel tech company OYO has acquired G6 Hospitality, operators of Motel 6 and Studio 6 brands, from Blackstone Real Estate for $525 million. 

The deal is projected to increase OYO's EBITDA to over Rs 2,000 crore ($238 million) in FY26. Motel 6 is expected to contribute an EBITDA of over Rs 630 crore ($75 million) in the coming financial year, which will be the first full year of its integration.

The acquisition adds approximately 1,500 franchised hotels across the US and Canada to OYO's portfolio, significantly expanding its North American presence. The combined entity is projected to generate a Gross Booking Value of approximately $3 billion, with G6 Hospitality contributing $1.7 billion.

OYO has expanded its European presence through strategic acquisitions under OYO Vacation Homes (OVH). With over 184,000 properties across Europe, the US, the UK, Southeast Asia, and the Middle East, Europe stands as one of OYO's key markets. 

The company's portfolio includes DanCenter, a vacation home management company managing 12,000 properties across Denmark, Sweden, Norway, and Germany. Since its acquisition in 2019, DanCenter has doubled both revenue and market presence, emerging as one of Denmark's leading vacation rental operators.

OVH's brands include Belvilla, which manages 65,000-holiday homes across 20 countries, and Traum-Ferienwohnungen, an online vacation rental platform with 100,000 homes. 

The company further strengthened its European presence by acquiring Direct Booker in Croatia (3,200 homes) in 2022 and most recently, CheckMyGuest, a premium vacation rental company based in Paris. 

The integration plan includes technological advancements, with OYO's 300-member product specialist team set to enhance guest experience and operational efficiency.