RAS Luxury Skincare raises $5 Mn led by Unilever Ventures

Farm-to-face luxury skincare and personal care brand RAS has raised $5 million in its Series A round led by Unilever’s investment arm, Unilever Ventures. The round also saw participation from Amazon Smbhav Venture Fund. 

Earlier in April 2023, RAS had raised $1.5 million in its pre-Series A round from Green Frontier Capital, a climate-change and sustainability-focused venture capital firm based out of New York.

The proceeds will be used to expand its retail footprint, focusing on exclusive brand outlets (EBOs) & shop-in-shop retail. Other areas of investment include talent acquisition, R&D for new product lines, branding and marketing efforts, and technology enhancement.

RAS’ existing investors, including Sixth Sense Ventures and other notable angel investors, such as Keki Mistry’s Family, have also participated in this round. 

Founded by Shubhika Jain, Sangeeta Jain and Suramya Jain, RAS offers beauty and skincare products with natural ingredients and potent scientific formulations, manufactured at the startup’s proprietary vertically-integrated research facility and farms in Raipur, Chhattisgarh. 

The firm currently operates two EBOs, with 50 more Pan-India EBOs planned over the next 3 years. 

With offline retail expansion being one of the focus areas post funding, the company is set to witness 25% of revenue contribution from offline channels over the next 4 years. In addition, it is also geared to witness growth from the HORECA segment.