Recur Club launches Rs 150 Cr fund for D2C brands on quick commerce

Recur Club, a debt marketplace for startups and SMEs, has launched a Rs 150 crore ($18 million) fund to accelerate the growth of D2C brands in the quick commerce sector. According to Recur Club, this initiative aims to provide growth and working capital for these brands to acquire additional inventory or boost marketing efforts.

This special fund targets loan disbursal within seven days. The platform’s debt offerings are designed to meet the unique financial needs of businesses across various revenue and profitability stages. This fund will help businesses with their inventory, marketing spending, or growth planning on quick commerce platforms linked to POs.

According to market research, the Indian quick commerce market is expected to expand at a CAGR of over 25% leading up to 2030, and the D2C sector is anticipated to exceed $60 billion by 2027.

Recur Club says that this new fund aligns with its aim to fuel the growth of ‘Make-in-India’ startups, particularly in the quick commerce segment of the D2C market. Some notable brands that have benefited from its funding include Ustraa and Wellversed.

“With more than half of the 300 consumer brands we've financed utilizing quick commerce platforms, it's clear that these businesses are primarily investing in scaling inventory to keep pace with consumer demand and employing strategic marketing efforts,” said Eklavya Gupta, CEO & co-founder of Recur Club.

Recur Club is a debt financing marketplace that offers loans to startups and businesses. Businesses can get a loan from Rs 50 lakhs to Rs 100 crore within 48 hours by signing up and linking their financial data. In collaboration with InCred, it has deployed Rs 300 crore in funding aimed at supporting early and mid-stage startups in 2024.

Recur Club has committed to deploying Rs 2,000 crore in debt funding for startups and SMEs through Recur Scale and Rs 1,000 crore to MSMEs through Recur Swift in this financial year. As part of this initiative, the company has launched its "Recur Scale" facility, which offers up to Rs 100 crore in funding for individual startups or small and medium enterprises (SMEs).

Over the last three years, Recur Club has disbursed over Rs 500 crore to D2C businesses, comprising 30% of its overall portfolio and spanning companies with revenues ranging from ₹1 crore to Rs 300 crore. It is backed by marquee institutional investors like InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital.